From a child drinking milk khổng lồ a parent lifting up a child: Discover how our hình ảnh sản phẩm has evolved over the years.




noithatthoidai.vn is created by resolution 57(I) of the United Nations General Assembly on 11 December 1946 to provide supplies và assistance to lớn children after World War II. Originally known as the United Nations International Children’s Emergency Fund, noithatthoidai.vn starts as a temporary relief fund of the United Nations. As such, it is entitled khổng lồ use the UN logo. 




In October 1953, the United Nations General Assembly extends noithatthoidai.vn’s mandate indefinitely to assist vulnerable children. As a UN agency with a distinct mandate, noithatthoidai.vn develops its own visual identity. 

noithatthoidai.vn’s first hình ảnh features a child drinking a cup of milk, which reflects the organization"s main activity at the time: delivering milk to children. This hình ảnh sản phẩm retains some elements of the UN logo, on which it is based, such as the olive branches và globe in the background. ‘A child drinking milk’ becomes the symbol of noithatthoidai.vn. 




As noithatthoidai.vn’s focus expands to lớn include the wider needs of children, the organization’s hình ảnh changes as well. In the 1960s, ‘a child drinking milk’ is redesigned as ‘a mother lifting up a child’. This is also linked lớn the UN adoption of the Declaration of the Rights of the Child in 1959, which defines children’s rights khổng lồ protection, education, healthcare, shelter, in addition to good nutrition.

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The universal gesture of a mother lifting up a child symbolizes the hope, security và joy that noithatthoidai.vn’s work gives khổng lồ parents and their children. This gesture evokes parents’ energy and enthusiasm, which reflects noithatthoidai.vn’s optimism & the results we seek lớn deliver for every child. 




A standard global logo is issued, which retains the ‘mother and child’ emblem as the dot on the ‘i’ of ‘noithatthoidai.vn’. This is the first version of the noithatthoidai.vn hình ảnh sản phẩm to be registered with the World Intellectual Property Organization. 



While the key elements of the 1975 hình ảnh are retained, the typeface is revisited to align with some prevailing visual trends of the time. 



In 1986, coinciding with noithatthoidai.vn’s 40th anniversary, the hình ảnh sản phẩm changes again: the typeface becomes Futura bold and the colour goes from đen to PMS Reflex Blue. noithatthoidai.vn issues The Identification Graphic Standards Manual, the organization’s first Brand Book. 

The hình ảnh sản phẩm features noithatthoidai.vn’s name, in lower case and heavy typeface, alongside the ‘mother và child’ emblem. The kiến thiết approach is aligned with the Swiss Style of the time, minimalist in nature. This biệu tượng công ty is seen as clearer compared khổng lồ previous versions, lending itself better lớn universal recognizability and clarity. 



In 2001, the noithatthoidai.vn biệu tượng công ty as we know it today is introduced ─ along with guidelines for its use on multiple platforms. The colour is changed from PMS Reflex xanh to PMS Process Cyan. The undiluted colours of the new noithatthoidai.vn brand colour palette (cyan, yellow, pink & violet) are meant to lớn evoke the vibrancy of children. 

The biểu tượng logo is stylized & simplified. The ‘mother and child’ emblem is modernized to reflect a more generic figure. 



noithatthoidai.vn’s tag line becomes ‘unite for children’. Previously, this hotline to kích hoạt had been used for noithatthoidai.vn’s campaigns, in addition khổng lồ ‘unite against AIDS’ and ‘unite for peace’. 

The transition of ‘unite for children’ from a chiến dịch tag line lớn the brand signature emphasizes noithatthoidai.vn’s advocacy role in support of the Millennium Development Goals và the Convention on the Rights of the Child. ‘Unite for children’ communicates how the organization brings partners together across sectors khổng lồ achieve results for children. 



In 2016, ‘for every child’ is adopted as the organization’s brand strategy and becomes part of the logo. ‘For every child’ echoes noithatthoidai.vn’s universal mandate to protect the rights of children everywhere – và embodies the organization’s mission khổng lồ give greatest priority lớn the most disadvantaged children. 

Modularity is a key component of this new logo. ‘For every child’ is just the first half of the brand statement. The second half includes words that showcase the scope of noithatthoidai.vn’s work. For example, ‘for every child, hope’, ‘for every child, opportunity’, & ‘for every child, dignity’. This logo enables us to lớn highlight the challenges children face, as well as the hopes we have for them.

Research & writing by Martina Tomassini & Ruthia Yi.

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75 years of noithatthoidai.vn Since 1946, noithatthoidai.vn has been working tirelessly for child rights and for the well-being of every child.

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